Exploring Human-Technology Interaction: Key Features Impacting User Experience (UX) on E-Commerce Mobile Applications
摘要
This research explored human-technology interaction on e-commerce mobile applications by investigating the important features which affect User Experience (UX) on e-commerce mobile applications from users’ perspectives. Specifically, the importance of the availability of specific UX metrics on achieving positive user experiences on e-commerce mobile applications was examined from users’ points of view. A questionnaire was designed for the purpose of this research based on specific UX criteria for e-commerce websites adapted from earlier research; this consisted of 40 metrics. Students from one of the universities in Malaysia were asked to indicate their level of agreement with 40 statements related to the 40 UX metrics regarding the importance of the availability of the specific metrics on achieving a positive experience on e-commerce mobile applications from their point of view. A total of 255 students participated in this research and the results showed that the participants considered all the criteria metrics, which related to both utilitarian and hedonic features, were important considerations on e-commerce mobile applications to accomplish positive UX. The results also showed that the most important metrics, those which had the highest Likert scores, that should be considered on e-commerce mobile applications, were all related to utilitarian metrics/features. Moreover, the results showed that the least important metrics, those which had the lowest positive Likert scores, were related to hedonic metric/features.