Public transportation is essential for building a sustainable society, with high train and bus ridership often reflecting good accessibility, reliability, and transit safety. However, some people still use other means of transportation–who are they, and what motivates their choices? This chapter investigates the profile of non-train travellers compared with those of train users to better understand why they are not using trains. This is a small sample study with 91 answers from a survey applied to 28 municipalities in Sweden along three railway lines collected in 2022. Our findings show that non-users tend to be older than the rest of travellers, declare having one or more disabilities, are less educated, have less trust in the police, and feel more unsafe while travelling with others. Non-train travellers differentiate themselves from travellers by indicating the need for more ticket information (how and where to buy) at the station and a wish for fewer transfers during the journey. Having more staff and other personnel  in the station is highly recommended by both users and non-users to improve safety. Still, more staff at the station is particularly recommended by train users. The chapter finishes by making suggestions for improving rail-bound transportation to attract non-train travellers in Sweden and expanding some of these reflections to other contexts.