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The Journal of Global Marketing Retailing (JGM), launched in the year 1988, has progressively grown into a leading scholarly outlet within the international marketing discipline. This paper analyzes some of the main characteristics of the journal: its mission, its history and reputation and all those aspects related to the publishing and editorial policy.

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Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights

  • 会议论文

  • 发表日期：

    2025年

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  • Sakshi Kathuria,
  • Ajay Manrai,
  • Raj Sethuraman

摘要

The Journal of Global Marketing Retailing (JGM), launched in the year 1988, has progressively grown into a leading scholarly outlet within the international marketing discipline. This paper analyzes some of the main characteristics of the journal: its mission, its history and reputation and all those aspects related to the publishing and editorial policy.