This chapter discusses the nexus between Europeanness and media platformization, by focusing on two major dimensions: that of values, which is grounded in a well-established debate around the very nature of being Europeans; and that of fears, which rather seems to result from more recent trends, and shocks, as they manifested themselves in the last two decades. In terms of evidence, we will rely on three major empirical bases. Firstly, the content analysis of social media debate on critical topics in ten countries (Belgium, Bulgaria, Czech Republic, Germany, Greece, Italy, Portugal, Spain, Sweden, and Türkiye), realized through a quantitative study on 50,418 Facebook and Twitter posts related to Europe, between September 1 and November 30, 2021. Secondly, it brings in some insights from qualitative future studies research on the perception of platformization on the part of European citizens, based on advanced literature review, drawing of scenarios, and a series of Delphi+ workshops, with a total of 29 participants.