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Let’s think of a world where every thumbs-up, comment, or share carries the story of consumer desires and changes how companies interact with their customers. This is just how the contemporary advertising world looks like today because of social media’s miraculous power.

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The Social Shift: How Social Media Revolutionized Consumer Behaviour Research

  • 会议论文

  • 发表日期：

    2025年

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  • Yioula Melanthiou

摘要

Let’s think of a world where every thumbs-up, comment, or share carries the story of consumer desires and changes how companies interact with their customers. This is just how the contemporary advertising world looks like today because of social media’s miraculous power.