The mainstream discourse of media literacy has predominantly emphasized media consumption. It has stressed the importance of media consumers understanding how (mass) media function, becoming competent evaluators of media messages, and learning how to resist media influence in their own interests. Since the emergence of Web 2.0 and social media that make it easy for individuals and groups to operate as media sources in their own right, media literacy discourse has paid some attention to production. It has nonetheless maintained an emphasis on veracity, evaluation and influence, and the focus remains overwhelmingly on consumption. This chapter argues that we have reached a point where media production is so complex, varied, dispersed, and ubiquitous, and where influence is so widely celebrated and participatory, that it is more useful to think in terms of media literacies than a singular discourse of media literacy. It is also helpful to balance out the more “rationalist” orientation of media literacy by acknowledging the primacy of human desire and affect within so much contemporary participation in media. Drawing on the New Literacy Studies, the chapter provisionally explores the potential for thinking in terms of media literacies in the plural and beyond a “rationalist” orientation alone.