With the rapid development of information technology, virtual reality technology, with its immersion, interaction and imagination, provides a new platform for the display, training and promotion of corporate culture. Firstly, this paper summarizes the basic characteristics of virtual reality technology and its application potential in enterprise culture. Virtual reality technology has shown a wide range of potential applications and far-reaching impact in many fields. This study aims to further explore its application and impact in cultural experience. This paper focuses on the analysis of the specific application of virtual reality technology in corporate culture display, training and promotion, and compares the changes of various indicators before and after the application in the form of tables, including employee satisfaction, training efficiency, employee retention, recruitment efficiency and brand awareness. The results show that the application of virtual reality technology significantly improves these indicators and enhances the corporate culture experience of employees.