Technology has brought many benefits to people and the economy by encouraging creativity, product and service innovation, fast transactions, ease and safety of workers, and many others. However, many entrepreneurs do not utilize this technology in their businesses due to the lack of knowledge and awareness. The study is descriptive and purely qualitative. Four participants shared their company information, experiences, and business challenges. The Discourse and SWOT Analysis identify significant challenges and opportunities. The study found that Filipino Entrepreneurs still need to gain the business knowledge, skills, and competencies necessary for their business to grow and stay competitive. The academe needs to intervene to capacitate the entrepreneurs highlighted in the study.