This study aims to measure the impact of entrepreneurial marketing on marketing strategies in small and medium sized enterprises in the Sultanate of Oman. The study sample consisted of a convenient sample of 250 respondents representing entrepreneurs and managers of Omani SMEs. The electronic questionnaire tool was used and developed to achieve the objectives of the study; the descriptive analytical approach was used through many statistical methods. The study reached many results, most notably that there is no statistically significant impact of entrepreneurial marketing for the following dimensions (innovation, risk management and value creation) on the marketing strategies of small and medium enterprises in the Sultanate of Oman at the level of significance (α ≤ 0.05). On the other hand, the results found a statistically significant impact of entrepreneurial marketing for the following dimensions (seizing opportunities and focusing on customers) on the marketing strategies of Omani SMEs at the level of significance (α ≤ 0.05). Considering the results, the study recommended the need to care about entrepreneurial marketing in its dimensions because of their role in improving marketing performance and to formulate a special committee for entrepreneurial marketing in the Small and Medium Enterprises Authority in Oman to provide full support for entrepreneurial projects to benefit from the latest marketing methods that serve the institution.