This study explores expectations of potential users of wearable medical devices in Latvia. The opinions of healthy individuals were collected using on-line free survey portal, this limited the study to the population of active internet and IT users. Out of 89 respondents, 44 already use wearable devices, like smart watches of fitness activity meters. Latvian respondents consider price as the most important factor, determining intention to purchase the device. This is different from other developed countries, where easiness to use is perceived as the most important factor. Alongside, Latvian respondents perceive wearable devices as mostly suitable for fitness activity monitoring and seldom see any health benefits except of fitness tracking. The medical doctors could change this opinion, as the Latvian users consider medical doctors as the most creditable information sources about wearable medical devices.