Integration of Advanced Digital Technologies in Online Insurance: A Study Using TAM Perspective
摘要
Advanced Digital Technologies is a new technology-enabled service that millions of drivers throughout the world have embraced. With the increasing digitization of financial services, advanced digital technology insurance platforms have gained widespread adoption. There are lots of chances for aggregation platforms and insurance providers to profit and expand in the Indian digital insurance market. However, comprehending the determinants affecting consumer acceptance and continued usage of these plank remains decisive for enhancing user experiences and optimizing service delivery. This inquest applies the Technology Acceptance Model (TAM) to investigate every bases appertaining to consumer taking on of advanced digital technology insurance services. Data was gathered by questionnaires to 150 insurance druggies who abide laboriously practising online insurance with respect to Coimbatore megacity to examine how perceived ease of use (PEOU), perceived usefulness (PU), and other external factors similar as trust and security enterprises impact stoner stations and behavioural intentions. In this research, the results made known that the educational qualification has a significant relationship on using advanced digital technologies like AI and automation in online insurance.