The current study looks at how substance misuse is portrayed in Indian films, concentrating on three films in particular: Vikram, KGF-2 and Spirit. The study examines how these films portray drug and alcohol abuse, the social and cultural circumstances in which it is portrayed, and the effects that these representations have on viewers using a case study methodology. Using a variety of theoretical frameworks from sociology, cultural studies, and film studies, the study examines how attitudes towards substance misuse are reflected in and shaped by Indian cinema, and it also examines the implications of these portrayals for public health and policy. In the end, the study offers a critical and nuanced examination of how Indian cinema shapes public attitudes and perceptions regarding substance abuse. It also offers suggestions for how policymakers, health advocates, and filmmakers can collaborate to produce more responsible and powerful depictions of this complicated issue. Addict-like characters are frequently portrayed in clichéd ways. These stereotypes include demonised users, humorous inebriated people, endearing heavy drinkers, morally reprehensible people, tragic heroes, rebellious free spirits, etc. These characters are meant to amuse the audience, not to realistically represent the effects of addiction.