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A study in Karnataka, Southern India, surveyed 389 individuals who experienced the metaverse, focusing on factors like visual appeal, technology, and social and psychological factors. The results showed that while technology exceeded customer expectations, design factors fell short, indicating dissatisfaction with the visual appeal of metaverse tools. Customer experience and engagement did not meet expectations, indicating room for improvement. The study emphasizes the importance of visually appealing designs, technology integration, and social and psychological considerations for businesses to thrive in the metaverse.

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The Impact of Social and Psychological Factors on User Experience in the Metaverse

  • 章节

  • 发表日期：

    2025年

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  • R. Naveen Kumar,
  • M. Janani,
  • R. Mehta Vani Joghee,
  • Mamatha S. Upadhya,
  • M. Ranjitha,
  • Ann Mary Joyson

摘要

A study in Karnataka, Southern India, surveyed 389 individuals who experienced the metaverse, focusing on factors like visual appeal, technology, and social and psychological factors. The results showed that while technology exceeded customer expectations, design factors fell short, indicating dissatisfaction with the visual appeal of metaverse tools. Customer experience and engagement did not meet expectations, indicating room for improvement. The study emphasizes the importance of visually appealing designs, technology integration, and social and psychological considerations for businesses to thrive in the metaverse.