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This paper examines how long-standing companies can utilize DX to support their long-term survival without compromising their historical identity and values. In addition to academic perspectives from previous studies, this paper discusses case studies of companies that have introduced DX. According to our research, DX has only recently become a topic of discussion in Japan, gaining attention from companies and various economic organizations in 2018 and being featured in the media. This paper discusses the topic as it takes these changes into consideration.

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Long-Term Sustainable Business Strategy Using Digital Tools

  • 会议论文

  • 发表日期：

    2025年

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  • Mei-Hua Liao,
  • Hidekazu Sone

摘要

This paper examines how long-standing companies can utilize DX to support their long-term survival without compromising their historical identity and values. In addition to academic perspectives from previous studies, this paper discusses case studies of companies that have introduced DX. According to our research, DX has only recently become a topic of discussion in Japan, gaining attention from companies and various economic organizations in 2018 and being featured in the media. This paper discusses the topic as it takes these changes into consideration.