This chapter examines the significant and evolving subject of victim profiling in financial crimes. It looks at the psychological, social, and technological flaws that fraudsters use to their advantage. Technology makes it easy for financial crimes to evolve swiftly. Cybercriminals have started using victim profiling as a strategic move. These crimes are different from opportunistic attacks since the offenders frequently choose their victims on purpose based on things like how they act, how much money they have, how they use the internet, and how they feel. This chapter categorises various financial crimes, including phishing scams, investment fraud, romance scams, and identity theft, and associates them with the profiles of the victims. It looks at how fraudsters use cognitive faults like too much self-confidence and impulsive behaviour, as well as emotional triggers like loneliness and desperation. It also talks about how being poor, not knowing much about money, and not knowing much about cybersecurity could make people more likely to be hurt. This chapter discusses about how certain people are attacked via digital platforms, social engineering, and AI-driven phishing. It also talks about how current frauds use both technological and psychological tricks to trick people. The authors advocate for a multimodal preventative plan encompassing mental health care, computer literacy training, legal reforms, and financial education. If police, banks, and schools know who the victims are, they can find them faster and make sure they are secure. This chapter ultimately makes the point that it’s vital to employ both behavioural and technological insights to stop more individuals from being victims of financial crime and make banks and other financial institutions more stable.