This paper examines the implementation of marketing strategies on social networks, focusing on a case study of DF Studio, an SMM studio. It highlights the transition from traditional media to digital platforms, emphasizing the significance of social networks like Instagram and Threads for brand promotion. The study analyzes effective methods and tools for social media marketing, demonstrating how these platforms facilitate direct communication with target audiences and boost brand awareness. It also investigates social media marketing strategies in Ukraine and worldwide, comparing the efficacy of various approaches. The paper includes a competitive analysis of DF Studio’s Instagram page against other SMM agencies, identifying key success factors and areas for improvement. The implementation section outlines the creation of content plans, visual elements and the analysis of engagement statistics. The study concludes that a systematic approach to social media marketing, regular analysis of statistics, and adaptation to audience needs are vital for success in the digital age. Social media platforms provide limitless opportunities for brand development, making them essential tools for contemporary marketing strategies.