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Since its establishment, Nike has become a global enterprise providing trainers and sports garments to customers worldwide. A sourcing strategy is essential for Nike since the company’s production and logistics strategy is based on outsourcing (see Fig. 2.1).

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Examples from Different Industries, Services, and Continents

  • 章节

  • 发表日期：

    2025年

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  • Dmitry Ivanov,
  • Alexander Tsipoulanidis,
  • Jörn Schönberger

摘要

Since its establishment, Nike has become a global enterprise providing trainers and sports garments to customers worldwide. A sourcing strategy is essential for Nike since the company’s production and logistics strategy is based on outsourcing (see Fig. 2.1).