Pricing and Revenue-Oriented Capacity Allocation
摘要
Section 17.1 introduces a comprehensive case study from the transportation sector. We discuss methods for the determination of best-selling prices in Sect. 17.2 for situations with sufficient capacity. Suppose the available capacity is scarce and several products and/or customers compete for it. In that case, it is necessary to adopt the price-setting process (Sect. 17.3). Section 17.4 extends the pricing tools to resource networks if more than one potentially scarce resource is involved in the production of a service or product. Prices are set prior to incoming demand, and therefore, pricing requires the involvement of demand estimations. If these estimations are inappropriate, the prices will also be. To overcome this methodological shortcoming in pricing, the concept of “Dynamic Pricing” is proposed, which aims to adjust prices reactively to observed market demand. We will introduce Dynamic Pricing in Sect. 17.5 and summarize the main findings from this chapter along with outlining further issues in RM in Sect. 17.6.