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Good forecasting is vital for all business planning. If estimates are too high, a company overproduces goods that cannot be sold. This is unnecessary production and increases costs for resources such as raw materials, workforce, or storage space. On the other hand, underproduction can result in shortages, lost business opportunities, and a potential loss of customers who cannot be served.

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Demand Forecasting

  • 章节

  • 发表日期：

    2025年

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  • Dmitry Ivanov,
  • Alexander Tsipoulanidis,
  • Jörn Schönberger

摘要

Good forecasting is vital for all business planning. If estimates are too high, a company overproduces goods that cannot be sold. This is unnecessary production and increases costs for resources such as raw materials, workforce, or storage space. On the other hand, underproduction can result in shortages, lost business opportunities, and a potential loss of customers who cannot be served.