Identifications of the existence of metaphor in visual media have typically focused on imagery that explicitly juxtaposes or combines representations of two distinct subjects for the rhetorical purpose of casting one of those subjects in a new light. Genres of pictures frequently highlighted by visual metaphor scholars include advertising images and editorial cartoons. After an introductory section outlining the intersections between the linguistic, conceptualist and visualist traditions of visual metaphor scholarship, the chapter focuses on analysing metaphors presented in editorial cartoons using theoretical frameworks developed from the analysis of linguistic metaphor. Key frameworks introduced are Gombrich’s presentation of visual metaphor as the central weapon in the ‘Cartoonist’s Armoury’, Black’s interactionist theory of linguistic metaphor and Forceville’s application of that theory to advertisements. These frameworks are characterised as producing ‘incongruity-resolution’ analyses, in which the aim is to unambiguously identify the terms of a visual metaphor and the rhetorical point that is made by bringing them together. In the concluding sections, it is noted that such analyses pay relatively little attention to aesthetic engagement with the images that present metaphors. Wollheim’s account of pictorial metaphor and Goodman’s account of metaphorical expression are introduced as ways of remedying this lacuna.