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Brand experience is subjective, encompassing internal consumer responses (sensations, feelings, and cognitions) and behavioral responses evoked by brand-related stimuli.

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Phygital Experiences

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  • 发表日期：

    2025年

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  • Vanitha Swaminathan

摘要

Brand experience is subjective, encompassing internal consumer responses (sensations, feelings, and cognitions) and behavioral responses evoked by brand-related stimuli.