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The digital revolutionDigital revolution has brought fundamental changes that have reshaped the consumer landscape. First, there has been exponential growth in the number of people accessing the internet. In 1990, only a fraction of the world's population had internet access, with 2.8 million users representing 0.05% of the global population. However, two decades later, internet users skyrocketed to 1.8 billion, accounting for 26.6% of the world's population.

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The Changing Consumer, a New Information Environment, and the Rise of the Attention Economy

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  • 发表日期：

    2025年

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  • Vanitha Swaminathan

摘要

The digital revolutionDigital revolution has brought fundamental changes that have reshaped the consumer landscape. First, there has been exponential growth in the number of people accessing the internet. In 1990, only a fraction of the world's population had internet access, with 2.8 million users representing 0.05% of the global population. However, two decades later, internet users skyrocketed to 1.8 billion, accounting for 26.6% of the world's population.