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Artificial intelligence has profoundly transformed the practice of marketing, offering new tools and methods to understand customer behavior, personalize experiences, and optimize campaigns. This chapter outlines how AI has a critical role in supporting the six pillars of hyper-digital marketing.

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AI and the Six Strategic Pillars of Hyper-Digital Marketing

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  • 发表日期：

    2025年

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  • Vanitha Swaminathan

摘要

Artificial intelligence has profoundly transformed the practice of marketing, offering new tools and methods to understand customer behavior, personalize experiences, and optimize campaigns. This chapter outlines how AI has a critical role in supporting the six pillars of hyper-digital marketing.