Given the growing importance of social and environmental initiatives, CSR is increasingly becoming a recurring practice. Improving the company’s commitment in this area can only be achieved through innovative and digitalized tools. To achieve this, the combination of responsible engagement and innovation tools can give rise to a new era of responsible engagement. Our study looks at the impact of Moroccan companies’ level of innovation on their commitment to social responsibility. Hence the implementation of a descriptive study of practices at both levels, based on a classification drawn from the literature. The sample for this study is made up of twelve Moroccan companies listed on the Casablanca stock exchange. The results suggest a correlation between innovation and the CSR actions implemented by the companies studied, with an average level of innovation on the part of the majority of the companies studied.