This study explores the mental image of banks, highlights how e-marketing tools, particularly social media and communication channels, affect customer perception. Using a qualitative and descriptive approach, the study reviews relevant literature and applies an analytical framework to arrive at the results. The results reveal that social media has the greatest impact, explaining 28.4% of the variance in the mental image of Islamic banks. Furthermore, differences in perception were observed based on demographic factors such as age, gender, education, and employment status. Males, younger individuals, and those involved in private activities were more likely to perceive a positive impact of social media on the mental image of the bank. The study recommends improving e-marketing strategies, opening channels for customer feedback, and providing training to employees to further improve the reputation of banks in the market.