The aim of this article is to assess the potential impact of the full-scale implementation of 6G technology on transforming strategic management approaches in the activities of mobile operators. The research is based on analytical data from open sources regarding the prerequisites, trends, and challenges of developing 6G technology and its potential impact on transformation processes within the strategic management system of mobile operators. The article formulates key approaches to changes in the strategic management of mobile operators and proposes main suggestions for developing a transformational model of strategic management for mobile operators.