Chinese Camellia Oleifera culture has the most extended history. With the continuous development of We Media, the combination of We Media communication tools and traditional Chinese culture provides a new way to spread culture. However, many previous research scholars mainly study the Camellia Oleifera industry and cultural history and rarely analyse the Camellia Oleifera culture from the perspective of We Media. The understanding of Chinese Camellia Oleifera culture tends to be middle-aged and elderly, while the understanding of young people is shallow. In order to understand the influence factors of We Media in promoting Chinese Camelia Oleifera culture, this study focuses on how We Media can effectively spread Chinese Camellia Oleifera culture. Based on the ELM model, We Media’s influence factors and communication strategies on the communication effect of Chinese Camellia Oleifera culture were analysed by questionnaire, interview and regression analysis. A survey was conducted in Pucheng, Nanping City, Youxi, Sanming City, ‘Hometown of Chinese Camellia Oleifera’, to understand the respondents’ awareness of the Chinese Camellia Oleifera culture. We Media platform represented by bilibili carries out regression analysis to explore the impact of We Media on the spread of Chinese Camellia Oleifera culture. The study found that more viewers understand Chinese Camellia Oleifera culture through We Media. The comprehensive results are derived from We Media’s communication strategies for the Chinese Camellia Oleifera culture—three major communication strategies: expansion of communication content, diversification of communication forms, and innovation of communication content. A preliminary discussion on the dissemination strategy of Chinese Camellia Oleifera culture through We Media has provided helpful directions for better dissemination of Chinese Camellia Oleifera culture.