Corporate social responsibility (CSR) and green marketing (GM) are critical for fostering sustainable company practices. The current article examines the relationship between green marketing and CSR, investigating the historical and theoretical foundations of green marketing for several businesses. It addresses the complications of “greenwashing,” the importance of transparency, and the need to equalise business objectives and sustainability intentions. The study clarifies the importance of CSR and GM. Also, the article illustrates the essential aspects and moments in integrating CSR and GM, as well as conceptual models and theories that affect CSR and GM. It also reflects Strategies for CSR and GM in Various Industries in Saudi Arabia. The researchers discussed the Challenges and Criticisms of GM and CSR and offered Future Opportunities and Trends in GM and (CSR).

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Green Marketing and CSR Synergies: Insights from Contemporary Business Practices

  • Ahmad Saifalddin Abu-Alhaija,
  • Mahmoud Mohamd Elsawy

摘要

Corporate social responsibility (CSR) and green marketing (GM) are critical for fostering sustainable company practices. The current article examines the relationship between green marketing and CSR, investigating the historical and theoretical foundations of green marketing for several businesses. It addresses the complications of “greenwashing,” the importance of transparency, and the need to equalise business objectives and sustainability intentions. The study clarifies the importance of CSR and GM. Also, the article illustrates the essential aspects and moments in integrating CSR and GM, as well as conceptual models and theories that affect CSR and GM. It also reflects Strategies for CSR and GM in Various Industries in Saudi Arabia. The researchers discussed the Challenges and Criticisms of GM and CSR and offered Future Opportunities and Trends in GM and (CSR).