Branding has now become one of the most important topics that marketers choose (Gherghina et al. J. Int. Bus. Res. 14, 45–58, 2015). Branding literature supported that Superior financial success is the result of great brand value, which also increases shareholder value and stock performance. The basic objective of this research is to verify how stock performance influences with the change in brand value. Brand value is the significant factor which affect the stock performance of banks. Despite numerous studies demonstrating a strong correlation between brand value and stock performance (Dorfleitner et al. in J. Bank. Finance 97, 1–12, 2019; Haron, S.: Competition and other external determinants of the profitability of Islamic banks. Islamic Economic Studies, 2nd edn. Publisher, Location (1996); Hsu et al. in J. Financ. Serv. Mark. 18, 123–135, 2013; Kim et al. in J. Consum. Mark. 20:335–351, 2003; Keller and Lehmann in Mark. Sci. 25:740–759, 2006;) few have focused on this relationship within the service sector, specifically the banking industry. Given that banks play a crucial role in providing finance to the real economy and maintaining financial stability, it is hypothesized that brand equity significantly influences the stock performance of banks. The goal of the study is to highlight the influence of brand value on the stock performance of chosen commercial banks from 2015 to 2022 in this context using panel regression. The factors examined in this study are taken from Brand Finance Reports (2015–2022), CMIE PROWESS, and the official website of the RBI. Top Ten banks were selected in accordance with the 2013 Brand Finance Report's top brand values. Data for stock price and earnings per share is compiled from CMIE PROWESS and Brand Value by using Brand Finance reports. The study's findings indicate that brand value and bank stock performance are significantly correlated.