Modern technology is increasingly becoming the mediator of our experience of the world. There is no doubt that technology is the most recognizable medium of our era, which is why understanding the principle of responsibility (Jonas) is of essential importance in this time of profound societal transformation. The technological transformation of the world itself is unquestionable and evident. In this process, the role of ethical principles and critical thinking is crucial in guiding technological development to ensure that progress remains in the service of humanity. New social practices are emerging under the influence of new technologies, along with sectors of various new industries, as scientific and technological progress opens up unprecedented possibilities for building a new world-a world that, in a specific way, adopts AI, offering a panorama of the emergence of a new epoch of society. This transformation process is not only technological but also philosophical, as it raises questions about the role of human experience, identity, and the relationship with technology. The changes in our actions and experiences during the continuous digitalization of society call for reflection on a new social rationality, as well as a redefinition of the boundaries between humans and machines, the real and the virtual, the collective and the individual.