Overview of Political Communication
摘要
Political communication is a dynamic and interdisciplinary field that examines how information, media and messaging influence political processes, public opinion and democratic engagement. This overview explores concepts, key actors and evolving channels that shape political communication in contemporary societies. The chapter examines communication, politics and political communication, dimensions of political communication in the African context, a framework for analysis of media systems, the Nigerian experience, ethnic group theorizing and ethnicity of theory, and the regime imperative. The chapter highlights the interplay between political institutions, media organizations and the public, focusing on how strategic messaging, propaganda and media framing impact political behaviour and decision-making. The role of digital platforms, mainly social media, is examined as a transformative force that has redefined citizen participation, campaign strategies and dissemination of political narratives. The chapter provides a comprehensive understanding of political communication’s significance in shaping governance, public discourse and political outcomes in an increasingly interconnected world.