ZMET-Inspired Practices: Can You See It?
摘要
This chapter explores image-based teaching activities inspired by the Zaltman Metaphor Elicitation Technique (ZMET). Created for market research, ZMET uses images to uncover a subject’s deep-seated thoughts and assumptions about a topic. An adaptable and practical modification of ZMET is provided that highlights its benefits for promoting multifaceted, reflective learning.