The coconut industry represents one of the most significant economic sectors, but farmers and marketers in this industry face an array of challenges. In this paper we are focused to evaluate one of the possible solutions to this problem with effective supply chain management. In particular, this paper examines the Supply Chain Management Practices of Coconut Farming in the state of Kerala. To attain this, a sample of 150 coconut growers who cultivate coconuts was collected using a convenient sampling method. The findings obtained from the study will be useful for coconut farmers to formulate new marketing strategies or modify existing strategies based on consumers’ preferences.