Exposure to loud sounds can cause hearing loss. In some cases, this hearing loss is temporary, but often it is permanent. The louder the sounds, and the more frequent the exposure, the greater the likelihood that one will suffer hearing loss. Since permanent hearing loss is by definition irreversible, it is by far preferable to prevent such hearing loss by avoiding excessive noise exposure. If an individual is exposed to noise regularly, then it is sensible to consult with an audiologist regarding preventative strategies such as custom ear plugs and/or noise canceling headphones. When permanent hearing loss is present, it is appropriate to consult an audiologist regarding amplification strategies, such as a hearing aid. In cases of severe bilateral hearing loss, cochlear implantation (by an otolaryngologist) may be appropriate. For individuals with subtotal hearing loss, we suggest these strategies for protecting the ears: