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This chapter is a pilgrimage of the ‘store as star’ (Tungate, 2012) and how the concept of luxury through human-centred design adds emotional currency. Boutiques to ‘Brandship’, synchronising intentional customer journeys, omni-channel over multi-channel experiences and a holistic view of Maslow’s hierarchy of needs—during a profound era of hyperconnection and disconnection—a return to one-to-one interaction and belonging could not be more apparent.

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Fashion ReTale: The Re-telling of Retail Luxury Fashion

  • 章节

  • 发表日期：

    2025年

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  • Teresa Havvas

摘要

This chapter is a pilgrimage of the ‘store as star’ (Tungate, 2012) and how the concept of luxury through human-centred design adds emotional currency. Boutiques to ‘Brandship’, synchronising intentional customer journeys, omni-channel over multi-channel experiences and a holistic view of Maslow’s hierarchy of needs—during a profound era of hyperconnection and disconnection—a return to one-to-one interaction and belonging could not be more apparent.