In today’s society, mobile shopping is increasingly permeating people’s daily lives. Concurrently, the elderly user group utilizing mobile shopping is expanding and has become an indispensable part of the mobile shopping community. This study investigates the color contrast and information density in 360-degree panoramic mobile shopping interfaces and explores their impact on the user experience of elderly users. A 2 × 2 between subject design was employed to examine how different color contrast types (strong or weak) and information density types (high or low) affect the elderly’s subjective evaluations. A total of 40 participants were selected via purposive sampling and data were collected using the Technology Acceptance Model (TAM), and semi-structured interviews. Results showed that color contrast and information density significantly affect the elderly’s user experience. Interfaces with low color contrast were found to be more time-efficient and preferred by participants than those with high color contrast. In high information density situations, the elderly users felt more confident with low color contrast interfaces. Conversely, in low information density settings, high color contrast interfaces were more trusted by elderly users. This study offers insights for enhancing the 360-degree panoramic mobile shopping interface experience for elderly users.

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Exploring the Effects of Color Contrast and Information Density on Elderly Users’ Experience in 360-Degree Panoramic Mobile Shopping Interfaces

  • Xuanfu Zhou,
  • Weimin Zhai

摘要

In today’s society, mobile shopping is increasingly permeating people’s daily lives. Concurrently, the elderly user group utilizing mobile shopping is expanding and has become an indispensable part of the mobile shopping community. This study investigates the color contrast and information density in 360-degree panoramic mobile shopping interfaces and explores their impact on the user experience of elderly users. A 2 × 2 between subject design was employed to examine how different color contrast types (strong or weak) and information density types (high or low) affect the elderly’s subjective evaluations. A total of 40 participants were selected via purposive sampling and data were collected using the Technology Acceptance Model (TAM), and semi-structured interviews. Results showed that color contrast and information density significantly affect the elderly’s user experience. Interfaces with low color contrast were found to be more time-efficient and preferred by participants than those with high color contrast. In high information density situations, the elderly users felt more confident with low color contrast interfaces. Conversely, in low information density settings, high color contrast interfaces were more trusted by elderly users. This study offers insights for enhancing the 360-degree panoramic mobile shopping interface experience for elderly users.