It has been recognized in literature that for global organizations, driving dedicated programs to foster innovation within the company is imperative to a sustained growth. This short paper summarizes cumulative reflections from driving an innovation program by a research team across three emerging markets (India, Brazil and China) for a leading multinational software solutions organization. While the main objective of the innovation program (to foster a culture of innovation in employee mindset) was common for the three countries, the process through which these objectives were achieved were tweaked according to cultural and business context of each country. In this article, we briefly describe cultural differences between these three countries and how the research team, being sensitive to these differences and to the business context of each country, took different approaches for each country, helping in attaining successful outcomes for the innovation program.