As deepfake technology becomes increasingly accessible for positive and negative uses, its integration into everyday digital interactions raises critical questions about how different generational groups perceive and engage with it. While earlier generations adapted to digital advancements, Generation Z (GenZs), the first generation of digital natives, have grown up immersed in technology, shaping their perspectives and interactions with emerging tools like artificial intelligence and deepfakes in ways fundamentally different from their predecessors. Understanding how deepfakes become a feature of GenZ’s daily informational activities such as information seeking and learning, will be critical. Drawing on interviews with 34 GenZ participants, this study investigated how GenZs navigate the opportunities and constraints of deepfakes from the lens of affordances. In terms of opportunity, the findings indicate that perceived engagement was found to be associated with deepfake, and perceived deception was the main constraint.

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Gen Z Perceptions on Deepfakes as an Everyday Technology: Opportunities or Constraints

  • Chei Sian Lee,
  • Li En Tan,
  • Dion Hoe-Lian Goh

摘要

As deepfake technology becomes increasingly accessible for positive and negative uses, its integration into everyday digital interactions raises critical questions about how different generational groups perceive and engage with it. While earlier generations adapted to digital advancements, Generation Z (GenZs), the first generation of digital natives, have grown up immersed in technology, shaping their perspectives and interactions with emerging tools like artificial intelligence and deepfakes in ways fundamentally different from their predecessors. Understanding how deepfakes become a feature of GenZ’s daily informational activities such as information seeking and learning, will be critical. Drawing on interviews with 34 GenZ participants, this study investigated how GenZs navigate the opportunities and constraints of deepfakes from the lens of affordances. In terms of opportunity, the findings indicate that perceived engagement was found to be associated with deepfake, and perceived deception was the main constraint.