The article studies the development of agricultural enterprises in the southern region of Russia. Krasnodar Territory. Farmers in Krasnodar territory have managed to significantly increase the yield of major crops over the past twenty years. However, modern industrial technology of crop production affected a decrease in soil fertility. This fact is caused by the removal of nutrients from the soil during the cultivation of agricultural plants. Among the agricultural practices that significantly influence the yield of field crops, several key factors play a crucial role: untimely and poor-quality tillage; lack of fertilizers; violation of the timing and quality of sowing (depth); insufficient or improper use of pesticides (timing, temperature, spray quality); improper selection of plant varieties; losses during harvesting, as well as the mistakes of specialists. Therefore, there is a need for targeted support of the growing technology by the seed supplier of its hybrids (sugar beet, corn, sunflower, rapeseed), expansion of irrigation areas and technical retrofitting with modern agricultural implements and equipment. The use of innovative forms of agriculture will ensure the country's food security, as well as develop rural areas in the region.