Green technology innovation refers to the application and development of materials, including processing and production, which are environmentally and eco-friendly and reduce environmental harm while optimizing natural resources. The growing problem of environmental degradation has become a significant threat to human survival. These innovations aim to reduce environmental harm while optimizing or utilizing natural resources in sustainable ways. It plays a major role in addressing challenges, including climate change, pollution, and depletion of resources, by promoting sustainability, conserving natural resources, and reducing carbon emissions. In this green innovation technology, there is an integration of product services and advancement in the process, which enhances functionality, cost-effectiveness, organizational flexibility, and economic growth and also significantly shows a positive impact on environmental performance. Research shows that organizations can accomplish strategic objectives to improve performance and quality and create new avenues for ecologically sustainable practice by developing eco-friendly solutions. Several studies mention that there are asymmetries between variables that vary across different countries, which emphasizes the requirement for special consideration when implementing policies for green innovation, energy efficiency, and environmental sustainability. Green technology innovation encompasses the development and application of eco-friendly materials, processes, and systems that minimize environmental harm and promote sustainable use of natural resources. As environmental degradation poses a growing threat to global sustainability, green innovation emerges as a crucial strategy to combat climate change, reduce pollution, and conserve resources. It integrates advanced production techniques and service models to enhance functionality, cost-effectiveness, and economic growth while improving environmental performance. Research highlights that green innovations not only help organizations achieve strategic and environmental goals but also foster long-term resilience. However, cross-country variations and policy asymmetries underline the need for context-specific strategies in implementing green innovation, energy efficiency, and sustainability policies.