The declining interest of young people in farming careers poses a significant challenge to sustainable agriculture and global food security. This study presents the design and preliminary evaluation of a digital game aimed at fostering positive attitudes toward farming and sustainability. Grounded in game-based learning theories, the game integrates scenario-driven missions, decision-based gameplay, and roleplaying narratives to immerse students in real-world agricultural challenges. A pilot study with undergraduate agriculture students assessed the game’s usability and perceived effectiveness using the Technology Acceptance Model (TAM). Survey results indicated high ratings in Perceived Usefulness, Perceived Ease of Use, Attitude Toward Technology, and Behavioral Intention, suggesting that the game effectively enhances problem-solving skills, engagement, and motivation. Furthermore, sustainability indicators and resource management tasks reinforced environmental responsibility, demonstrating the link between farming decisions and ecological outcomes. These findings suggest that interactive and well-structured learning environments have the potential to influence perceptions of farming careers while promoting awareness of sustainable agricultural practices.

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Designing a Digital Game to Shape Students’ Attitudes Toward Farming Careers

  • Sasipim Poompimol,
  • Patcharin Panjaburee

摘要

The declining interest of young people in farming careers poses a significant challenge to sustainable agriculture and global food security. This study presents the design and preliminary evaluation of a digital game aimed at fostering positive attitudes toward farming and sustainability. Grounded in game-based learning theories, the game integrates scenario-driven missions, decision-based gameplay, and roleplaying narratives to immerse students in real-world agricultural challenges. A pilot study with undergraduate agriculture students assessed the game’s usability and perceived effectiveness using the Technology Acceptance Model (TAM). Survey results indicated high ratings in Perceived Usefulness, Perceived Ease of Use, Attitude Toward Technology, and Behavioral Intention, suggesting that the game effectively enhances problem-solving skills, engagement, and motivation. Furthermore, sustainability indicators and resource management tasks reinforced environmental responsibility, demonstrating the link between farming decisions and ecological outcomes. These findings suggest that interactive and well-structured learning environments have the potential to influence perceptions of farming careers while promoting awareness of sustainable agricultural practices.