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We need proactive change to get out of the negative spiral highlighted in the previous chapter. This extensive chapter, with 25 subchapters, explains to a Pharmaceutical executive exactly how to do that. It is a detailed guidebook on how to transform the feared P&R negotiation into a very successful negotiation. The 25 subchapters provide all the knowledge a pharma negotiator needs to become an absolute expert P&R negotiator and overcome all the hurdles, both with Payers and internally.

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What Can You Do Differently?

  • 章节

  • 发表日期：

    2025年

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  • Horacio Falcão,
  • Rodrigo Gouveia,
  • Hervé Lamarque

摘要

We need proactive change to get out of the negative spiral highlighted in the previous chapter. This extensive chapter, with 25 subchapters, explains to a Pharmaceutical executive exactly how to do that. It is a detailed guidebook on how to transform the feared P&R negotiation into a very successful negotiation. The 25 subchapters provide all the knowledge a pharma negotiator needs to become an absolute expert P&R negotiator and overcome all the hurdles, both with Payers and internally.