Consumer Behavior in the Era of Artificial Intelligence
摘要
Artificial intelligence and robots have changed and will continue to change our society and business environment in many ways. The increased efficiency of AI and robots can improve business processes, marketing communication, and consumers’ everyday lives in many ways. For this reason, their integration into the business and marketing field will become necessary for consumers to adapt. In this chapter, we focus on determining the perception of consumers from different age groups regarding the efficiency and productivity of AI and robots in improving business processes. In addition, we analyze AI and robots’ ability to do their activities correctly, as well as the approach toward potential service failures. The results show that younger consumers are more tolerant of AI activity, while older age groups have higher expectations and require more accountability from AI and robots.