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This chapter uses abductive (retroduction-based) and deductive (literature review-based) approaches to analyze the past and future of Romanian marketing as part of contemporary worldwide marketing. We look at the inception of marketing from the field of economics, at the perceptions of contemporary marketing and the new economy, and the interconnections of marketing with other economic and social sciences. The conclusions are relevant to the future of contemporary marketing and present the main challenges and concerns regarding the evolution of marketing.

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Contemporary Marketing in the New Economy and Interconnections with the Other Economic Sciences

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  • 发表日期：

    2025年

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  • Adriana Zaiț

摘要

This chapter uses abductive (retroduction-based) and deductive (literature review-based) approaches to analyze the past and future of Romanian marketing as part of contemporary worldwide marketing. We look at the inception of marketing from the field of economics, at the perceptions of contemporary marketing and the new economy, and the interconnections of marketing with other economic and social sciences. The conclusions are relevant to the future of contemporary marketing and present the main challenges and concerns regarding the evolution of marketing.