Political marketing encompasses three components: electoral marketing, public administration marketing, and international political marketing. In Romania, political marketing emerged after the December 1989 revolution, which led to the overthrow of the communist regime. This chapter provides an overview of the evolution of Romania’s political system and analyzes the development of these three branches of political marketing over the 35 years of democratic governance. The chapter reveals a significant upward trajectory in the use of political marketing. However, Romania still faces notable differences compared to the levels of sophistication achieved in more developed Western countries. These discrepancies highlight Romania’s challenges in fully adopting the strategic and professional practices seen in established democracies.