Rural handicrafts are experiencing severe discontinuity and loss in cultural transmission during their inheritance and development process. In recent years, with the introduction of a series of national policies supporting cultural industry development, rural handicrafts have gained unprecedented opportunities for transformation through integration with cultural industries. In this study, the experience mode of rural handicrafts was explored from a cultural industry perspective through an in-depth investigation of users’ demands for rural handicraft experiences. The KANO model and KJ method were employed to identify varying requirements across different user groups. Data were analyzed using stratification and weighting approaches to construct a targeted experience mode. This research provides theoretical insights for developing rural handicraft experiences from the perspective of cultural industry.