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This study aims to explore the impact of text information selection and layout on the effective communication of HPV vaccine secondary packaging. By setting up different combinations of content and formatting, an experiment was conducted with participants, recording the time they took to find target information and analyzing their ratings of each packaging group to assess the impact of content and layout on information comprehensibility. The results show that both the selection of text information and the layout influence the interpretability of the information, with the selection of content having a particularly significant effect. This study provides empirical support and optimization recommendations for the design of vaccine packaging information.

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Research on the Effective Communication of Secondary Packaging Text Information for HPV Vaccines–The Interpretability of Vaccine Packaging

  • 会议论文

  • 发表日期：

    2025年

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  • Zihui Xie,
  • Yifan Hu,
  • Shan Zhong,
  • Hao Tan

摘要

This study aims to explore the impact of text information selection and layout on the effective communication of HPV vaccine secondary packaging. By setting up different combinations of content and formatting, an experiment was conducted with participants, recording the time they took to find target information and analyzing their ratings of each packaging group to assess the impact of content and layout on information comprehensibility. The results show that both the selection of text information and the layout influence the interpretability of the information, with the selection of content having a particularly significant effect. This study provides empirical support and optimization recommendations for the design of vaccine packaging information.