In the context of the booming development of AIGC technology, animated films, as an important medium for presenting culture and art, have become a focus of attention regarding their emotional expression and cultural adaptability. This study selects four animated short films produced using AIGC technology—The Dog and the Boy, The Mouse’s Wedding, The Crow, and The Intracranial Garden—as research objects, and employs quantitative research methods to explore the differences in emotional cognition and cultural adaptability among audiences with varying backgrounds towards AIGC animated short films. The study finds that: (1) Male audiences place greater emphasis on scene realism, clear narration, and cultural integration. (2) Younger audiences have a preference for realism, creativity, and the fusion of modern culture. (3) Audiences with a Ph.D. degree are more sensitive to details and artistic elements. (4) Audiences from science and engineering-related majors give higher ratings to the short films than those from arts-related majors. (5) Workers and farmers score significantly higher on visual effects compared to individual business owners.

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AIGC and Animated Films: An Empirical Study on Emotional Analysis and Cultural Adaptation

  • Lijuan Guo,
  • Yingying Hang,
  • Wen Zhang,
  • Tiantian Cao,
  • Jun Wu

摘要

In the context of the booming development of AIGC technology, animated films, as an important medium for presenting culture and art, have become a focus of attention regarding their emotional expression and cultural adaptability. This study selects four animated short films produced using AIGC technology—The Dog and the Boy, The Mouse’s Wedding, The Crow, and The Intracranial Garden—as research objects, and employs quantitative research methods to explore the differences in emotional cognition and cultural adaptability among audiences with varying backgrounds towards AIGC animated short films. The study finds that: (1) Male audiences place greater emphasis on scene realism, clear narration, and cultural integration. (2) Younger audiences have a preference for realism, creativity, and the fusion of modern culture. (3) Audiences with a Ph.D. degree are more sensitive to details and artistic elements. (4) Audiences from science and engineering-related majors give higher ratings to the short films than those from arts-related majors. (5) Workers and farmers score significantly higher on visual effects compared to individual business owners.