Traditional intangible cultural heritage elements are valuable resources for local cultural tourism development. Based on the integration of intangible cultural heritage culture and digital technology, the artistic style and characteristics of national intangible cultural heritage Yue embroidery are sorted out. Combining the characteristics of AIGC technology and machine learning algorithms, the images of Yue embroidery are automatically generated and optimized. Innovative recombination and sorting are carried out from color application and design features to establish a method and mode for generating Yue embroidery cultural tourism souvenirs that integrates modern aesthetics. This provides new ideas for the development of intangible cultural heritage culture in modern life and cultural tourism souvenirs. A clear path and effective method for the innovative application of AIGC technology in intangible cultural heritage Yue embroidery from traditional art form to modern life are systematically sorted and extracted. Enriched the cultural connotation of tourism and promoted the inheritance and innovation of intangible cultural heritage.