This chapter provides a comprehensive introduction to the study of corporate reputation, emphasizing its strategic importance in contemporary business environments. Corporate reputation is defined as a perceptual representation of a company’s past actions and future prospects, influencing stakeholder interactions, competitive advantage, and long-term value creation. The chapter outlines the book’s objectives, which include analysing corporate reputation from a multidisciplinary perspective, proposing a theoretical framework that integrates key reputation management processes, and assessing the challenges of measuring reputation by bridging theoretical analysis with empirical evidence.